You may have heard the joke about the guy outside a bar who was seen scuffling around on the ground under a corner street light. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?”
“No, I dropped them way over there, by my car,” said the man while pointing at a parked car twenty yards away, “but the light is much better over here.”
Why that story? Because no matter how hard he looks, the man is never going to find his keys there – and this same principle applies to your company’s business and its marketing and advertising success. You don’t want any of your marketing efforts spent attempting to make contact with new clients in places where they won’t be reached. This may seem obvious, but can you estimate what percentage of your advertising has a chance of truly connecting with potential ideal clients today?
Use The Platform That Knows Where Your Ideal Clients Are
If that seems like a silly thing to say, think about if you’re currently investing marketing dollars and if you’re reaching people who don’t want, need or perhaps can’t even afford your products.
Frankly, companies missing their markets entirely is much more common than precise market targeting is. People tend to not be very good at targeting precisely enough to grow their sales. This is not an area for anyone in your company to be sloppy, lazy or under-informed…
Sadly, most marketing budgets evaporate with only small or no returns as a result. That’s because precision market targeting is difficult until you get the hang of it and that requires the right tools, knowledge and work habits.
When your company does attain this expertise, it will change your business life in ways you’ve only imagined. Guaranteed.
Many things can harm a company, but there’s one that’s especially deadly – the inability to reach qualified new clients. The good news is that they’re easier to find and connect with when precise targeting is employed. […]