Thanks to the internet, your marketing and sales results can be more than incremental. Like other investments that compound, good marketing should expand and multiply itself exponentially over time. When you truly determine, define and tap deeper into your market, an extremely powerful business asset materializes. Think virality.
Question: Do you feel your company’s marketing should be producing better than it does? If so, you may have become a member of a very old club no company should ever join…It is time to revoke your membership.
Just about a hundred years ago, John Wanamaker, a successful merchant at the time (think Macy’s) and considered to be a pioneer in marketing said this:
“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”
Obviously, marketing that disappoints has been around since advertising was born. Though John struggled with his a century ago, the waste remains prevalent and antagonizes most companies today.
Most companies should ask themselves these ten vital questions.
In fact, a majority of managers know (or at least sense) that their company’s marketing fritters away glorious amounts of time and money today, but don’t know what to do about it.
Do you feel your financial and time investment in marketing should return more than it does?
Sound strategic marketing principles deliver superior results and getting good at, if not mastering them, is as important as the need to attract new customers itself. They are as joined at the hip as can be. Good marketing results won’t manifest without solid principles.
Optimizing your company’s marketing practices will maximize investment returns and increase your top-line sales revenue. Guaranteed.
Part of the reason for so much squandered time and money is that marketing and advertising are inexact art and sciences. Though art can never be made perfect, increased and measurable returns on marketing investment (ROMI) are always attainable. Creative advancements (the art), new forms of content delivery (media) and extensive analytics development (the science) make standout results possible. […]