Why Should You Brand Yourself?

To demonstrate who you are, illuminate your positive, helpful, caring qualities into the hearts of people...

To brand yourself, known as personal branding too, is to create opportunities to make your presence more visible to the world, explain more about yourself, share about your overall value and differentiate yourself as an individual.

The first hurdle is getting comfortable with the idea of personal branding. But why wouldn’t you want to brand yourself?…

You are unique, fascinating and fantastic in so many ways. You are genuinely concerned about the wants and needs of others and bring so much good to people and to society in general.brand yourself, Jim Campbell, Los Angeles, Redondo Beach, In-The-Flow Marketing

Why You Should Brand Yourself

Yes, we’re each distinct individuals, but we all have a lot in common too. We people are inherently social beings and want to know more about each other, especially when we encounter someone who is interesting and, even more, when that certain person (you) has things to share that educates, entertains and inspires us.

Some examples:

  • If you’re in business, branding yourself delivers advantages to your career and your company’s brand as a means of helping the business’ reputation for the long term. Branding yourself will help you make instant connections, begin developing rapport, generate good feelings and can help you to share endearing qualities with new, ideal prospective clients.
  • If you share expertise and other information (blogger, internet marketer, etc.), your personal branding will help you to reach niche markets and demonstrate who you are, what you are like, what you have to share and why they would want to get to know you better.
  • If you’re an artist, entertainer, your audience wants to know more about you personally, your story about how you rose to become such a wonderful performer and what your visions and plans for the future are. Many of us wish we had started earlier and done more with the arts when younger. Sometimes a little inspiration goes a long way.

We all rise higher when we inspire others and that causes us to believe in ourselves even more. […]