“Ogilvy on Advertising”

David Ogilvy, widely hailed as “The Father of Advertising”, was an advertising executive and is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world.

Some Chapter Contents

  • How to produce advertising that sells
  • How to get clients
  • A renaissance in print advertising
  • How to make TV commercials that sell
  • Advertising corporations
  • How to advertise foreign travel
  • The secrets of success in business-to-business advertising
  • Direct mail, my first love and secret weapon
  • Advertising for good causes
  • 18 Miracles of research
  • Is America still top nation?
  • And much more…

“Ogilvy on Advertising” is a candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in today’s advertising industry.” (223 photos)

What About Accomplishing Business Goals?

Your aspirations are your possibilities...

For you to be able to accomplish your company’s business goals, it’s vital to clearly and deeply understand what they are. For all intents and purposes, your desire is to scale your business from wherever it is today, while at the same time maintaining your sanity and relationships.

It’s also of value to comprehend other associated “driving factors” and overall approach regarding your business marketing.

The questions below are intended to assist with an understanding of your business goals and how you can exceed them. […]

Why Are New Ideas So Important?

Remember Napster?...

Certainly, we all remember Napster, the online service which enabled people to illegally trade and download music to their computers for free.

You’ll also likely recall that Napster had the record companies, publishers and distributors stumped for years regarding how to combat the piracy of their content…licensed music.

While Napster’s practices (as they were then) were eventually shutdown by the courts for infringement of copyrighted music, the music industry itself never came close to producing a solution for their Napster problem. Not until an outside entity came around (Apple), could anything resembling a solution (iTunes) be identified. […]

Why Is Coffee For Closers?

Target your marketing. It changes everything, for everybody...

Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?”

Put. That coffee. Down. Coffee’s for closers only.”

Then:

The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…”

Also:

These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be just throwing them away… They’re for closers.”

Classic script writing and acting for sure, but what exactly were those Glengarry leads and what makes them so special? […]

“All About Them”

Stand out from the crowd. Create a powerful brand magnet that draws customers to you.

Believe it or not, the key to your greatest success is not about you. The key to your greatest success is about what your customers feel about you and your business. All About Them is all about how to create your real success by concentrating on your customer.

The most profitable companies, the most powerful politicians, and the most successful salespeople live by three powerful words because they know that when they focus on their customers instead of themselves their businesses flourish.

All About Them will show you exactly how to use this simple but extremely powerful influence technique to:

  1. Find the one captivating component that sets your brand apart,
  2. Build your own competitive, compelling brand,
  3. Attract your best customers and potential customers, and
  4. Compel them to buy.