Why Does Your Company’s Marketing Disappoint?

Learn what you can do to start improving your returns today...

Do you feel your company’s marketing should produce better than it does? If so, know that it may have become a member of a very old club no company should ever join…It is time to revoke its membership.

Just about a hundred years ago, John Wanamaker, a successful merchant at the time (think Macy’s) and considered to be a pioneer in marketing said this:

“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”

Some things never change and this seems to be one of them. But in the 21st century, that doesn’t need to be, nor should it be the case for you.

Obviously, marketing that disappoints has been around since advertising itself was born. Though John struggled with this a century ago, the waste still antagonizes and remains prevalent for most companies today.

That’s right, most companies.

In fact, most managers know (or at least sense) that their company’s marketing fritters away glorious amounts of time and money today, but don’t know what to do about it.marketing disappoints, Jim Campbell, In-The-Flow-Marketing, Los Angeles, Redondo Beach

Do you believe your financial and time investment in marketing should return more than it does?

Sound marketing principles deliver superior results and getting good at, if not mastering them, is as equal in importance as the need to attract new customers itself is. They are as joined at the hip as can be.

Optimizing your company’s marketing practices will maximize investment returns and increase your top-line sales revenue. Guaranteed.

Part of the reason for so much squandered time and money is that marketing and advertising are inexact art and sciences. Though art can never be made perfect, increased and measurable returns on marketing investment (ROMI) are always attainable. Creative advancements (the art), new forms of content delivery (media) and extensive analytics development (the science) make standout results possible. […]

What Is The Thing That Makes Advertising Pay?

Most companies miss out on this important fundamental marketing skill...

Finding more ideal clients is the life blood for all business and forever will be. Most companies want growth but all face some level of client attrition over time; the exact opposite of expansion. In either case, the solution for both (achieve business growth and overcome some attrition) is the same: precise market targeting.

Precise market targeting will help your company find new and ideal clients and will also guide your marketing to become vividly clear about an important fundamental principle: That every product and service has its own distinctive market and should be precisely targeted as such. To deeply understand and practice this principle is guaranteed to boost your company’s lead generation and sales rates.

In other words, your company wants to consciously get away from indiscriminately throwing the proverbial big blanket (net) over large populations of people, while hoping the right ones are paying attention and will respond. This is a mindset shift that is extremely important to the success of both your online and offline marketing efforts. Identify your ideal clients deeply and speak to them directly.find ideal clients, Los Angeles, In-The-Flow-Marketing, Jim Campbell, Redondo Beach

Please adopt the mindset that only people and companies that represent the true market for your company’s products and services should hear from you. No solace should be taken from high volumes of website visitors (and other platform analytics) if your sales numbers aren’t yet satisfactory.

Increasing sales revenues is always the true marketing “end game” and you will be pleasantly surprised how much your business starts to thrive from this simple shift in perspective.

There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your goal should be to reach only your company’s own services and products purchasers. Precise market targeting does that. […]

How To Attract More New Clients

Solid business comes from trustworthy and otherwise strong relationships between you, your clients....and good marketing.

Many problems can harm a company. Naturally, there’s one that’s especially deadly – the inability to attract new clients. The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.

Eighty percent of success is showing up.” -Woody Allen

For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]

Why Is Coffee For Closers?

Target your marketing. It changes everything, for everybody...

Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?”

Put. That coffee. Down. Coffee’s for closers only.”

Then:

The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…”

Also:

These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be just throwing them away… They’re for closers.”

Classic script writing and acting for sure, but what exactly were those Glengarry leads and what makes them so special? […]

“Platform: Get Noticed In A Noisy World”

Isn’t a great product enough? Shouldn’t it be able to stand on its own?

When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service.

Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world.

But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths.

You just need “Platform”