Many problems can harm a company, but of course there’s one that’s especially deadly – the inability to attract new clients.
The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.
“Eighty percent of success is showing up.” -Woody Allen
For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]
Remember Blake (Alec Baldwin) in “Glengarry Glen Ross?”
“Put. That coffee. Down. Coffee’s for closers only.”
“The leads are weak?” The f’n leads are weak? You’re weak. I’ve been in this business fifteen years…”
“These are the new leads. These are the Glengarry leads. And to you they’re gold, and you don’t get them. Why? Because to give them to you would be just throwing them away… They’re for closers.”
Classic script writing and acting for sure, but what exactly were those Glengarry leads and what makes them so special? […]
Isn’t a great product enough? Shouldn’t it be able to stand on its own?
When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service.
Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world.
But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths.
You just need “Platform”