You may have heard the joke about the guy outside a bar who was seen scuffling around on the ground under a corner street light. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?”
“No, I dropped them way over there, by my car,” said the man while pointing at a parked car twenty yards away, “but the light is much better over here.”
Why that story? Because no matter how hard he looks, the man is never going to find his keys there – and this same principle applies to your company’s business and its marketing and advertising success. You don’t want any of your marketing efforts spent attempting to make contact with new clients in places where they won’t be reached. This may seem obvious, but can you estimate what percentage of your advertising has a chance of truly connecting with potential ideal clients today?
Evaluate If Facebook Advertising Would Enable You To Reach More New Ideal Customers, Clients or Patients
Consider if you’re currently investing marketing dollars and if you’re reaching people who don’t want, need or perhaps can’t even afford your products. Not a desirable scenario.
Frankly, companies missing their markets entirely is much more common than precise market targeting is. People tend to not be very good at targeting precisely enough to grow their sales. This is not an area for anyone in your company to be sloppy, lazy or under-informed…
Sadly, most marketing budgets evaporate with only small or no returns as a result. That’s because precision market targeting is difficult until you get the hang of it and that requires the right tools, knowledge and work habits.
When your company does attain this expertise, it will change your business life in ways you’ve only imagined. Guaranteed.
Many things can harm a company, but there’s one that’s especially deadly – the inability to reach qualified new clients. The good news is that they’re easier to find and connect with when precise targeting is employed. […]
Finding more ideal clients is the life-blood for all business and forever will be. Most companies want rising sales but all also face some level of client attrition over time; the exact opposite of growth. In either case, the solution for both (strong sales while overcoming some attrition) is the same: precision market targeting.
Precise market targeting will help your company find new and ideal clients and will also guide your marketing to become vividly clear about an important fundamental principle: That every product and service has its own distinctive market and should be precisely targeted as such. To deeply understand and practice this principle is guaranteed to boost your company’s lead generation and sales rates.
In other words, your company wants to consciously get away from indiscriminately throwing the proverbial big blanket (net) over large populations of people, while hoping the right ones are paying attention and will respond. This is a mindset shift that is extremely important to the success of both your online and offline marketing efforts. Identify your ideal clients deeply and speak to them directly.
Please adopt the mindset that only people and companies that represent the true market for your company’s products and services should hear from you. No solace should be taken from high volumes of website visitors (and other platform analytics) if your sales numbers aren’t yet satisfactory.
Increasing sales revenues is always the true marketing “end game” and you will be pleasantly surprised how much your business starts to thrive from this simple shift in perspective.
There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your goal should be to reach only your company’s own services and products purchasers. Precise market targeting does that. […]
Many problems can harm a company. Naturally, there’s one that’s especially deadly – the inability to attract new clients. The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.
“Eighty percent of success is showing up.” -Woody Allen
For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]