Many problems can harm a company, but of course there’s one that’s especially deadly – the inability to attract new clients.
The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.
“Eighty percent of success is showing up.” -Woody Allen
For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]