Do you feel your company’s marketing should produce better than it does? If so, know that it may have become a member of a very old club no company should ever join…It is time to revoke its membership.
Just about a hundred years ago, John Wanamaker, a successful merchant at the time (think Macy’s) and considered to be a pioneer in marketing said this:
“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”
Some things never change and this seems to be one of them. But in the 21st century, that doesn’t need to be, nor should it be the case for you.
Obviously, marketing that disappoints has been around since advertising itself was born. Though John struggled with this a century ago, the waste still antagonizes and remains prevalent for most companies today.
That’s right, most companies.
In fact, most managers know (or at least sense) that their company’s marketing fritters away glorious amounts of time and money today, but don’t know what to do about it.
Do you believe your financial and time investment in marketing should return more than it does?
Sound marketing principles deliver superior results and getting good at, if not mastering them, is as equal in importance as the need to attract new customers itself is. They are as joined at the hip as can be.
Optimizing your company’s marketing practices will maximize investment returns and increase your top-line sales revenue. Guaranteed.
Part of the reason for so much squandered time and money is that marketing and advertising are inexact art and sciences. Though art can never be made perfect, increased and measurable returns on marketing investment (ROMI) are always attainable. Creative advancements (the art), new forms of content delivery (media) and extensive analytics development (the science) make standout results possible. […]