In a relatively short period of time, the Internet has become accessible and utilized by 75% of our fellow global citizens. Our world has been and will maintain its changing landscape in a number of fundamental ways. Because of it, fantastic new opportunities for companies have presented themselves…
The speed and cost of communication continue to improve greatly in your company’s favor. And not only has reach (targeting) and interactivity become near effortless, the feedback data (analytics) is fast becoming priceless to company business.
As a result, each of us can now potentially connect with over FIVE BILLION people worldwide (240,000,000 in the U.S.). Here’s another important fact for company owners to think about:
The US Dept. of Commerce has identified that the #1 activity on the Internet today is STILL consumers gathering purchase information.
Many millions of purchasing decisions are being influenced and finalized over the internet every day, often within minutes after a “connection” and subsequent level of conscious and subconscious interest is formed. […]
Do you really know who your future clients are and exactly where they’ll be coming from?
Do you know which platforms they most frequently visit on the internet?
Is your company’s online marketing on the very same platforms that your future clients frequent?
What are your future clients interested in and which of your services (products) are they most likely to want? […]
Through your business to customer marketing do you emit the feeling to people that they know you, like you and can trust you before they’ve even met you?
If your answer is “Yes”, then CONGRATULATIONS, you’ve obviously developed a tremendous “brand identity” for your company and for yourself.
Be proud that you possess that ability and those qualities. Now all you must do is be and always demonstrate that you are those things (good, likable, trustworthy) and you’ll have many clients for life. Understand and adhere to this principle within your business to customer marketing and self and you’ll receive tremendous results from there also. […]
Many problems can harm a company, but of course there’s one that’s especially deadly – the inability to attract new clients.
The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.
“Eighty percent of success is showing up.” -Woody Allen
For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]
David Ogilvy, widely hailed as “The Father of Advertising”, was an advertising executive and is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world.
Some Chapter Contents
- How to produce advertising that sells
- How to get clients
- A renaissance in print advertising
- How to make TV commercials that sell
- Advertising corporations
- How to advertise foreign travel
- The secrets of success in business-to-business advertising
- Direct mail, my first love and secret weapon
- Advertising for good causes
- 18 Miracles of research
- Is America still top nation?
- And much more…
“Ogilvy on Advertising” is a candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in today’s advertising industry.” (223 photos)