How To Assemble Marketing That Delivers

Take these actions and compound your returns.

Thanks to the internet, your marketing and sales results can be more than incremental. Like other investments that compound, good marketing should expand and multiply itself exponentially over time. When you truly determine, define and tap deeper into your market, an extremely powerful business asset materializes. Think virality.

Question: Do you feel your company’s marketing should be producing better than it does? If so, you may have become a member of a very old club no company should ever join…It is time to revoke your membership.

About a hundred years ago, a successful merchant at the time (think Macy’s), and considered to be a pioneer in marketing said this:

“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”
-John Wanamaker

good marketing results, In-The-Flow Marketing, Redondo Beach, Los Angeles, marketing

Obviously, marketing that disappoints has been around since advertising was born. Though John struggled with his a century ago, the waste remains prevalent and antagonizes most companies today.

Most companies should ask themselves these ten vital questions.

In fact, a majority of managers know (or at least sense) that their company’s marketing fritters away glorious amounts of time and money today, but don’t know what to do about it.

Do you feel your financial and time investment in marketing should return more than it does?

Sound strategic marketing principles deliver superior results and getting good at, if not mastering them, is as important as the need to attract new customers itself. They are as joined at the hip as can be. Good marketing results won’t manifest without solid principles.

Optimizing your company’s marketing practices will maximize investment returns and increase your top-line sales revenue. Guaranteed.

Part of the reason for so much squandered time and money is that marketing and advertising are inexact art and sciences. Though art can never be made perfect, increased and measurable returns on marketing investment (ROMI) are always attainable. Creative advancements (the art), new forms of content delivery (media) and extensive analytics development (the science) make standout results possible. […]

How Advertising On Facebook Makes Finding New Clients Easier And Cheaper

Making contact with more truly qualified prospective clients makes all the difference...

You may have heard the joke about the guy outside a bar who was seen scuffling around on the ground under a corner street light. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?”

“No, I dropped them way over there, by my car,” said the man while pointing at a parked car twenty yards away, “but the light is much better over here.”

Why that story? Because no matter how hard he looks, the man is never going to find his keys there – and this same principle applies to your company’s business and its marketing and advertising success. You don’t want any of your marketing efforts spent attempting to make contact with new clients in places where they won’t be reached. This may seem obvious, but can you estimate what percentage of your advertising has a chance of truly connecting with potential ideal clients today?

Use The Platform That Knows Where Your Ideal Clients Are

If that seems like a silly thing to say, think about if you’re currently investing marketing dollars and if you’re reaching people who don’t want, need or perhaps can’t even afford your products.

Frankly, companies missing their markets entirely is much more common than precise market targeting is. People tend to not be very good at targeting precisely enough to grow their sales. This is not an area for anyone in your company to be sloppy, lazy or under-informed…

Sadly, most marketing budgets evaporate with only small or no returns as a result. That’s because precision market targeting is difficult until you get the hang of it and that requires the right tools, knowledge and work habits.

When your company does attain this expertise, it will change your business life in ways you’ve only imagined. Guaranteed.

Many things can harm a company, but there’s one that’s especially deadly – the inability to reach qualified new clients. The good news is that they’re easier to find and connect with when precise targeting is employed. […]