“Ogilvy on Advertising”

David Ogilvy, widely hailed as “The Father of Advertising”, was an advertising executive and is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world.

Some Chapter Contents

  • How to produce advertising that sells
  • How to get clients
  • A renaissance in print advertising
  • How to make TV commercials that sell
  • Advertising corporations
  • How to advertise foreign travel
  • The secrets of success in business-to-business advertising
  • Direct mail, my first love and secret weapon
  • Advertising for good causes
  • 18 Miracles of research
  • Is America still top nation?
  • And much more…

“Ogilvy on Advertising” is a candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in today’s advertising industry.” (223 photos)