David Ogilvy, widely hailed as “The Father of Advertising”, was an advertising executive and is the founder of Ogilvy & Mather, one of the top ten advertising agencies in the world.
Some Chapter Contents
- How to produce advertising that sells
- How to get clients
- A renaissance in print advertising
- How to make TV commercials that sell
- Advertising corporations
- How to advertise foreign travel
- The secrets of success in business-to-business advertising
- Direct mail, my first love and secret weapon
- Advertising for good causes
- 18 Miracles of research
- Is America still top nation?
- And much more…
“Ogilvy on Advertising” is a candid and indispensable primer on all aspects of advertising from the man Time has called “the most sought after wizard in today’s advertising industry.” (223 photos)
Stand out from the crowd. Create a powerful brand magnet that draws customers to you.
Believe it or not, the key to your greatest success is not about you. The key to your greatest success is about what your customers feel about you and your business. All About Them is all about how to create your real success by concentrating on your customer.
The most profitable companies, the most powerful politicians, and the most successful salespeople live by three powerful words because they know that when they focus on their customers instead of themselves their businesses flourish.
All About Them will show you exactly how to use this simple but extremely powerful influence technique to:
- Find the one captivating component that sets your brand apart,
- Build your own competitive, compelling brand,
- Attract your best customers and potential customers, and
- Compel them to buy.
Isn’t a great product enough? Shouldn’t it be able to stand on its own?
When there were three TV channels and two kinds of toothpaste, quality alone could sell itself. But in a global economy crowded with millions of competitors, quality is just the beginning. The real challenge is getting the attention of those who might buy your product or service.
Two little words have combined to make this easier, less expensive, and more possible than ever: social media. Websites, blogs, apps, and social networks — used in concert and with savvy — can connect you with a global audience. No gatekeepers. No massive fees. Michael Hyatt knows from experience. An author, agent, and publisher for more than thirty years, he has spent the past eight years creating an online following that numbers in the hundreds of thousands — all while leading the largest inspirational publisher in the world.
But a flashy website is not a platform. A Facebook page joins millions just like it. Creating an effective platform is the key to success, but it is not simple. In Platform, Hyatt condenses his expert knowledge into step-by-step plans for building your own virtual stage, including: • Proven strategies • Easy-to-follow formulas • Practical guidance You don’t need a separate book to explain each application, each decision. You just need one book that distills it all into clear, proven paths.
You just need “Platform”
The Intelligent Entrepreneur: How Three Harvard Business School Graduates Learned the 10 Rules of Successful Entrepreneurship, by Bill Murphy Jr., tells the stories of three HBS graduates (Chris, Marla and Marc) and the outcomes they experienced during and after launching their companies. They each had the audacity to believe that they had ideas that could leave positive marks on the world. They were right but their journeys were not without challenges and scary periods of time.
The three are referred to many times in the book as “high percentage” entrepreneurs and if you read the book you’ll find out why they’re high percentage. Not so much because of their HBS post graduate educations or the fact that they’re incredibly smarter than the rest of the population. Yes, they are very bright people, don’t want to downplay that, but they do well more because once they decided to go forward with their ideas, they believed in themselves and persisted through the difficult periods.
The Intelligent Entrepreneur talks deeply about entrepreneurship itself almost as much as it does the case studies of the three subjects. If you have business ideas that will solve problems for people and those ideas cause a burning desire to bring them to our world, then absolutely read this book (twice).
There’s also one other byproduct of reading this book that I’ve noticed. Not only is it about successful entrepreneurial endeavors of others. It’s also about the reader’s own skills becoming better honed as a result of traveling the journey with them. In other words, you will become a more effective and inspired entrepreneur yourself as a result of reading this great work.
If you have a business or are just plain interested in entrepreneurship, this may be the only book you’ll ever care to read about it. I read it last year and read it again last week. It’s that good!