How To Find More Ideal Clients For Your Company

Does your marketing disappoint you? If so, your company may be missing this important fundamental skill...

Finding more ideal clients is lifeblood for all business and forever will be. Most companies want growth but all face some level of client attrition over time; the exact opposite of expansion. In either case, the solution for both (achieve business growth and overcome some attrition) is the same: precise market targeting.

Precise market targeting will help your company find new and ideal clients and will also guide your marketing to become vividly clear about an important fundamental principle: That every product and service has its own distinctive market and should be precisely targeted as such. To deeply understand and practice this principle is guaranteed to boost your company’s lead generation and sales rates.

In other words, your company wants to consciously get away from indiscriminately throwing the proverbial big blanket (net) over large populations of people, while hoping the right ones are paying attention and will respond. This is a mindset shift that is extremely important to the success for both your online and offline marketing efforts. Identify your ideal clients deeply and speak to them directly.

Find Ideal Clients, Los Angeles, In-The-Flow Marketing, Jim Campbell

Please adopt the mindset that only people and companies that represent the true market for your company’s products and services should hear from you. No solace should be taken from high volumes of website visitors (and other platform analytics) if your sales numbers aren’t yet satisfactory.

Increasing sales revenues is always the true marketing “end game” and you will be pleasantly surprised how much your business starts to thrive from this simple shift in perspective.

There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your goal should be to reach only your company’s own services and products purchasers. Precise market targeting does that. […]

What Online Platform Makes Finding New, Ideal Clients So Possible?

Making contact with only truly qualified prospective clients makes all the difference...

You may have heard the joke about the guy outside a bar who was seen scuffling around on the ground under a corner street light. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?”

“No, I dropped them way over there, by my car,” said the man while pointing at a parked car twenty yards away, “but the light is much better over here.”

The reason for sharing that story is because no matter how hard he looks, the man is never going to find his keys there – and this same principle applies to your company’s business and its marketing and advertising success. You don’t want any of your marketing efforts spent attempting to make contact with new clients in places where they won’t be reached. This may seem obvious, but can you estimate what percentage of your advertising has a chance of truly connecting with potential ideal clients today?platform new ideal clients

Use The Platform That Finds New Ideal Clients Where They Actually Are

If that seems like a silly thing to say, think about if you’re currently investing marketing dollars and if you’re reaching people who don’t want, need or perhaps can’t even afford your products.

Frankly, companies missing their markets entirely is much more common than precise market targeting is. People tend to not be very good at targeting precisely enough to grow their sales business. This is not an area for anyone in your company to be sloppy, lazy or under-informed…

Sadly, most marketing budgets evaporate with only small or no returns as a result. That’s because precision market targeting is difficult until you get the hang of it and that requires the right tools, knowledge and work habits.

When your company does attain this expertise, it will change your business life in ways you’ve only imagined. Guaranteed.

Many things can harm a company, but there’s one that’s especially deadly – the inability to reach qualified new clients. The good news is that they’re easier to find and connect with when precise targeting is employed. […]

Why You Should Brand Yourself

To successfully brand yourself, you must illuminate your positive, helpful qualities into the minds of other people...

To brand yourself, known also as personal branding, is to create opportunities to make your presence more visible to the world, explain more about yourself, share about your overall value and to differentiate yourself as an individual.

The first hurdle is getting comfortable with the idea of personal branding. But why wouldn’t you want to brand yourself?…

You are unique, fascinating and fantastic in so many ways. You are genuinely concerned about the wants and needs of others and bring so much good to people and to society in general.brand yourself

Why You Should Brand Yourself

Yes, we are each distinct individuals, but we all have a lot in common too. We people are inherently social beings and want to know more about each other, especially when we encounter someone who is interesting and, even more, when that certain person (you) has things to share that educates, entertains and inspires us.

Some examples:

  • If you’re in business, branding yourself delivers advantages to your career and your company’s brand as a means of helping the business’ reputation for the long term. Branding yourself will help you make instant connections, begin developing rapport, generate good feelings and can help you to share endearing qualities with new, ideal prospective clients.
  • If you share expertise and other information (blogger, internet marketer, etc.), your personal branding will help you to reach niche markets and demonstrate who you are, what you are like, what you have to share and why they would want to get to know you better.
  • If you’re an artist, entertainer, your audience wants to know more about you personally, your story about how you rose to become such a wonderful performer and what your visions and plans for the future are. Many of us wish we had started earlier and done more with the arts when younger. Sometimes a little inspiration goes a long way.

We all rise higher when we inspire others and that causes us to believe in ourselves even more. […]

What About Accomplishing Business Goals?

Your aspirations are your possibilities...

For you to be able to accomplish your company’s business goals, it’s vital to clearly and deeply understand what they are. For all intents and purposes, your desire is to scale your business from wherever it is today, while at the same time maintaining your sanity and relationships. 

It’s also of value to comprehend other associated “driving factors” and overall approach regarding your business marketing.

The questions below are intended to assist with an understanding of your business goals and how you can exceed them. […]

What About Marketing Your Company On The Internet?

The #1 activity on the internet today is still consumers gathering purchase information...

In a relatively short period of time, the Internet has become accessible and utilized by 75% of our fellow global citizens. Our world has been and will maintain its changing landscape in a number of fundamental ways. Because of it, fantastic new opportunities for companies have presented themselves…

The speed and cost of communication continue to improve greatly in your company’s favor. And not only has reach (targeting) and interactivity become near effortless, the feedback data (analytics) is fast becoming priceless to company business.

As a result, each of us can now potentially connect with over FIVE BILLION people worldwide (240,000,000 in the U.S.). Here’s another important fact for company owners to think about:

The US Dept. of Commerce has identified that the #1 activity on the Internet today is STILL consumers gathering purchase information.

Many millions of purchasing decisions are being influenced and finalized over the internet every day, often within minutes after a “connection” and subsequent level of conscious and subconscious interest is formed. […]

How In-The-Flow Marketing Consulting Can Help Your Company

Develop and execute the marketing strategy that fully suits your company, industry and client market...

In-The-Flow Marketing Consulting will develop, document and help you get started with a fully customized marketing solution that is guaranteed to grow your business.

We generate a constant and never-ending growth of clients and market exposure by delivering the strategy that fits your company, your products, services and customer base.

In-The-Flow Marketing & Consulting reaches ideal prospects for you. People who are genuinely seeking your products and services.

How do we do that? […]