Precise market targeting will help your company become vividly clear about an important fundamental marketing principle: That every product and service has its own distinctive market and should be precisely targeted as such. To deeply understand and practice this principle is guaranteed to boost your company’s lead generation and sales rates. Period.
In other words, your company wants to get away from indiscriminately throwing the proverbial big blanket (net) over large populations of people. This is important to the success of all your online and offline marketing efforts.
Please adopt the mindset that only people and companies that represent the true market for your company’s products and services should hear from you. No solace should be taken from high volumes of website visitors (and other platform analytics) if your sales numbers aren’t yet satisfactory.
Increased sales revenues always being the true marketing “end game”, you will be pleasantly surprised how much your business is rewarded over time from this simple shift in perspective.
There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your goal should be to reach only your company’s own services and products purchasers. Precise market targeting does that. […]
In a relatively short period of time, the Internet has become accessible and utilized by 75% of our fellow global citizens. Our world has been and will maintain its changing landscape in a number of fundamental ways. Because of it, fantastic new opportunities for companies have presented themselves…
The speed and cost of communication continue to improve greatly in your company’s favor. And not only has reach (targeting) and interactivity become near effortless, the feedback data (analytics) is fast becoming priceless to company business.
As a result, each of us can now potentially connect with over FIVE BILLION people worldwide (240,000,000 in the U.S.). Here’s another important fact for company owners to think about:
The US Dept. of Commerce has identified that the #1 activity on the Internet today is STILL consumers gathering purchase information.
Many millions of purchasing decisions are being influenced and finalized over the internet every day, often within minutes after a “connection” and subsequent level of conscious and subconscious interest is formed. […]
For you to be able to accomplish your company’s business goals, it’s vital to clearly and deeply understand what they are. For all intents and purposes, your desire is to scale your business from wherever it is today, while at the same time maintaining your sanity and relationships.
It’s also of value to comprehend other associated “driving factors” and overall approach regarding your business marketing.
The questions below are intended to assist with an understanding of your business goals and how you can exceed them. […]
Do you really know who your future clients are and exactly where they’ll be coming from?
Do you know which platforms they most frequently visit on the internet?
Is your company’s online marketing on the very same platforms that your future clients frequent?
What are your future clients interested in and which of your services (products) are they most likely to want? […]
Through your business to customer marketing do you emit the feeling to people that they know you, like you and can trust you before they’ve even met you?
If your answer is “Yes”, then CONGRATULATIONS, you’ve obviously developed a tremendous “brand identity” for your company and for yourself.
Be proud that you possess that ability and those qualities. Now all you must do is be and always demonstrate that you are those things (good, likable, trustworthy) and you’ll have many clients for life. Understand and adhere to this principle within your business to customer marketing and self and you’ll receive tremendous results from there also. […]
Many problems can harm a company, but of course there’s one that’s especially deadly – the inability to attract new clients.
The encouraging news is that the customer base for most companies represents only a small percentage of their market. Treating current clients like royalty, while placing committed focus on prospects who aren’t yet customers, is (of course) the answer.
“Eighty percent of success is showing up.” -Woody Allen
For many elements in life, there’s much truth to Woody Allen’s idea. For marketing your products and company, especially on the internet, just showing up isn’t good enough. […]