How Facebook Ads Make Finding New, Ideal Clients Easier And Cheaper

Making contact with only truly qualified prospective clients makes all the difference...

You may have heard the joke about the guy outside a bar who was seen scuffling around on the ground under a corner street light. A policeman came along and asked him what he was doing. “I lost my keys.” the man said. The officer started to help him look, but after about ten minutes the exasperated policeman asked the man, “Are you sure you dropped them here?”

“No, I dropped them way over there, by my car,” said the man while pointing at a parked car twenty yards away, “but the light is much better over here.”

The reason for sharing that story is because no matter how hard he looks, the man is never going to find his keys there – and this same principle applies to your company’s business and its marketing and advertising success. You don’t want any of your marketing efforts spent attempting to make contact with new clients in places where they won’t be reached. This may seem obvious, but can you estimate what percentage of your advertising has a chance of truly connecting with potential ideal clients today?

Use The Platform That Knows Where Your New Ideal Clients Are

If that seems like a silly thing to say, think about if you’re currently investing marketing dollars and if you’re reaching people who don’t want, need or perhaps can’t even afford your products.

Frankly, companies missing their markets entirely is much more common than precise market targeting is. People tend to not be very good at targeting precisely enough to grow their sales. This is not an area for anyone in your company to be sloppy, lazy or under-informed…

Sadly, most marketing budgets evaporate with only small or no returns as a result. That’s because precision market targeting is difficult until you get the hang of it and that requires the right tools, knowledge and work habits.

When your company does attain this expertise, it will change your business life in ways you’ve only imagined. Guaranteed.

Many things can harm a company, but there’s one that’s especially deadly – the inability to reach qualified new clients. The good news is that they’re easier to find and connect with when precise targeting is employed. […]

Why Does Your Company’s Marketing Disappoint?

Learn what you can do to start improving your returns today...

Do you feel your company’s marketing should produce better than it does? If so, know that it may have become a member of a very old club no company should ever join…It is time to revoke its membership.

Just about a hundred years ago, John Wanamaker, a successful merchant at the time (think Macy’s) and considered to be a pioneer in marketing said this:

“Half the money I spend on advertising is wasted.
The trouble is, I don’t know which half.”

Some things never change and this seems to be one of them. But in the 21st century, that doesn’t need to be, nor should it be the case for you.

Obviously, marketing that disappoints has been around since advertising itself was born. Though John struggled with this a century ago, the waste still antagonizes and remains prevalent for most companies today.

That’s right, most companies.

In fact, most managers know (or at least sense) that their company’s marketing fritters away glorious amounts of time and money today, but don’t know what to do about it.marketing disappoints, Jim Campbell, In-The-Flow-Marketing, Los Angeles, Redondo Beach

Do you believe your financial and time investment in marketing should return more than it does?

Sound marketing principles deliver superior results and getting good at, if not mastering them, is as equal in importance as the need to attract new customers itself is. They are as joined at the hip as can be.

Optimizing your company’s marketing practices will maximize investment returns and increase your top-line sales revenue. Guaranteed.

Part of the reason for so much squandered time and money is that marketing and advertising are inexact art and sciences. Though art can never be made perfect, increased and measurable returns on marketing investment (ROMI) are always attainable. Creative advancements (the art), new forms of content delivery (media) and extensive analytics development (the science) make standout results possible. […]

What Is The Thing That Makes Advertising Pay?

Most companies miss out on this important fundamental marketing skill...

Finding more ideal clients is the life blood for all business and forever will be. Most companies want growth but all face some level of client attrition over time; the exact opposite of expansion. In either case, the solution for both (achieve business growth and overcome some attrition) is the same: precise market targeting.

Precise market targeting will help your company find new and ideal clients and will also guide your marketing to become vividly clear about an important fundamental principle: That every product and service has its own distinctive market and should be precisely targeted as such. To deeply understand and practice this principle is guaranteed to boost your company’s lead generation and sales rates.

In other words, your company wants to consciously get away from indiscriminately throwing the proverbial big blanket (net) over large populations of people, while hoping the right ones are paying attention and will respond. This is a mindset shift that is extremely important to the success of both your online and offline marketing efforts. Identify your ideal clients deeply and speak to them directly.find ideal clients, Los Angeles, In-The-Flow-Marketing, Jim Campbell, Redondo Beach

Please adopt the mindset that only people and companies that represent the true market for your company’s products and services should hear from you. No solace should be taken from high volumes of website visitors (and other platform analytics) if your sales numbers aren’t yet satisfactory.

Increasing sales revenues is always the true marketing “end game” and you will be pleasantly surprised how much your business starts to thrive from this simple shift in perspective.

There is no reason to ever knowingly spend or allow time and money to be wasted reaching wrong markets. Your goal should be to reach only your company’s own services and products purchasers. Precise market targeting does that. […]

Why You Should Brand Yourself

To successfully brand yourself, you must illuminate your positive, helpful qualities into the minds of other people...

To brand yourself, known also as personal branding, is to create opportunities to make your presence more visible to the world, explain more about yourself, share about your overall value and to differentiate yourself as an individual.

The first hurdle is getting comfortable with the idea of personal branding. But why wouldn’t you want to brand yourself?…

You are unique, fascinating and fantastic in so many ways. You are genuinely concerned about the wants and needs of others and bring so much good to people and to society in general.

Why You Should Brand Yourself

Yes, we’re each distinct individuals, but we all have a lot in common too. We people are inherently social beings and want to know more about each other, especially when we encounter someone who is interesting and, even more, when that certain person (you) has things to share that educates, entertains and inspires us.

Some examples:

  • If you’re in business, branding yourself delivers advantages to your career and your company’s brand as a means of helping the business’ reputation for the long term. Branding yourself will help you make instant connections, begin developing rapport, generate good feelings and can help you to share endearing qualities with new, ideal prospective clients.
  • If you share expertise and other information (blogger, internet marketer, etc.), your personal branding will help you to reach niche markets and demonstrate who you are, what you are like, what you have to share and why they would want to get to know you better.
  • If you’re an artist, entertainer, your audience wants to know more about you personally, your story about how you rose to become such a wonderful performer and what your visions and plans for the future are. Many of us wish we had started earlier and done more with the arts when younger. Sometimes a little inspiration goes a long way.

We all rise higher when we inspire others and that causes us to believe in ourselves even more. […]

What About Accomplishing Business Goals?

Your aspirations are your possibilities...

For you to be able to accomplish your company’s business goals, it’s vital to clearly and deeply understand what they are. For all intents and purposes, your desire is to scale your business from wherever it is today, while at the same time maintaining your sanity and relationships.

It’s also of value to comprehend other associated “driving factors” and overall approach regarding your business marketing.

The questions below are intended to assist with an understanding of your business goals and how you can exceed them. […]

“I am deeply impressed by Jim Campbell. I don’t know how anyone can share so much about marketing without using the word ‘doth.’”

-William Shakespeare